When it comes to marketing, you need to go where the audience is and the audience is on social media. But, where there are customers, there will be competition.
The problem is that on social media, you are not only competing with your direct competitor but also every other business aiming to attract consumer attention. This means simply being actively present on these channels is not sufficient. To leverage the potential of these channels, you need to implement some effective marketing campaigns.
Social media campaigns are a crucial marketing strategy for effective branding and advertising. But developing, designing and executing an effective social media campaign is not an easy task. [...]