• 10 NOV

    5 Key Components of a Winning Social Media Campaign

    When it comes to marketing, you need to go where the audience is and the audience is on social media. But, where there are customers, there will be competition.

    The problem is that on social media, you are not only competing with your direct competitor but also every other business aiming to attract consumer attention. This means simply being actively present on these channels is not sufficient. To leverage the potential of these channels, you need to implement some effective marketing campaigns.

    Social media campaigns are a crucial marketing strategy for effective branding and advertising. But developing, designing and executing an effective social media campaign is not an easy task. [...]

  • 06 APR
    Branding, Identity & Logo Design ExplainedSed ut perspiciatis unde omnis iste natus

    A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

    There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this.

    What is brand? – The perceived emotional corporate image as a whole.

    What is identity? – The visual aspects that form part of the overall brand.

    What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.

  • 20 SEP

    What makes a good logo?

    What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.

    There are five principles that you should follow to ensure that this is so…

    An effective logo is (in no particular order):